Exhibition Organizers

It's frustrating when you care about your exhibitors and want them to succeed, but don't have the bandwidth to hold their hand every step of the way (or the expertise to advise them on what's working today)... Good news! When you select a pre-order package of Exhibit Smarter: A Step-by-Step Guide to Trade Show Success, you can treat your exhibitors to expert advice and insights too.

* Fun Fact: Robyn serves as a volunteer with the International Association of Exhibitions and Events (IAEE), the American Society of Association Executives (ASAE), and the Exhibitions and Conferences Alliance (ECA).

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Step 1: Decide who you'd like to help

Exhibit Smarter was written specifically with new business-to-business exhibitors in mind; however, as many exhibitors (and other industry professionals) don't receive formal, strategic trade show training, this book could be helpful to others too. For example:

  • Your Exhibitor Advisory Council (EAC)
  • Your internal team (including other departments) and supplier partners
  • Your new and new-ish exhibitors (especially those exhibiting in a special "new exhibitor" zone and/or within their first few years of exhibiting at your show)
  • Your returning exhibitors (as a renewal gift, to celebrate new team members, to support those traveling from another country, and/or to celebrate their increased booth space, sponsorship commitment, or speaking engagement)
  • Your young or emerging professionals groups, mentor/mentee programs, and your award winners
  • Other members of your organization (who may be building their own businesses and/or exhibiting at their own trade shows)
Can't wait to learn more? Scroll down or click here to get started!

* No payment will be requested at the link above. This short form will help us better understand your needs/interests and, when appropriate, prepare your paperwork efficiently.

Step 2: Choose your core service

Typically, when Robyn works with exhibition organizers to empower their exhibitors, her programming fees start at $20-40K. However, to support this launch, we're offering some smaller training packages and including copies of Exhibit Smarter too - this is the most affordable way to share Robyn's expertise with your exhibitors!

Create your own pre-order package, starting with one of these core services:

Pre-Recorded Video
Walkthrough ($900)

(includes up to 20 paperback copies of Exhibit Smarter)

Robyn will record a short video, exclusively for your team and/or exhibitors, to introduce them to the book and benefits included with your package.

* Perfect for your internal team and special groups, like:

  • Exhibitor Advisory Council members
  • "New exhibitor zone" exhibitors
  • Internal team members and supplier partners
  • Book club and mentoring groups

30-Minute

Q+A Webinar ($2250)

(includes up to 50 paperback copies of Exhibit Smarter)

Topics:

  • Goals and Value Types
  • New Exhibitor Mistakes and Solutions
  • Company Description

* Perfect for:

  • New and new-ish exhibitors
  • Trade shows that haven't offered any exhibitor success programming yet... especially if you're starting earlier in your show cycle

Note: we can hold any of these sessions until 2027, if you'd like.

60-Minute

Q+A Webinar ($4500)

(includes up to 100 paperback copies of Exhibit Smarter)

Topics:

  • Pre-Show Marketing Plan
  • In-Booth Process
  • Follow Up Plan

* Perfect for supporting a broader segment of your exhibitors.

All Q+A Webinars incorporate questions submitted in advance (via registration) and during the session, time permitting.

These sessions are designed to be immediately actionable.

Visit to Show +
60-Minute AMA ($11,250)

(includes up to 250 paperback copies of Exhibit Smarter)

Robyn will visit your trade show to gather observations and ideas for your team.

Also, Robyn will host a 60-minute call for your exhibitors and/or your team to answer any questions they have about the book, exhibiting, etc.

* Perfect for shows that are:

  • Considering programming for future exhibitors
  • At a "transition point"
  • Later in your show cycle but eager to get started

* No payment will be requested at the link above. This short form will help us better understand your needs/interests and, when appropriate, prepare your paperwork efficiently.

Step 3: Customize your package with add-ons

Exhibit Smarter book with presents

Additional Paperback Copies of Exhibit Smarter

($40/book)

Each additional copy also includes a set of postcard/stickers and early access to the audiobook (by the end of 2026) for each recipient, as above.

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Access to the TSSS Book Club

($10/participant)

The TSSS Book Club ($97 value) includes excerpts from every chapter of Exhibit Smarter and discussion questions, available on demand, plus online meetups to discuss takeaways in real time.

45-Minute Briefing with Your Internal Team

($250)

You may choose to do this video call right away (to get your team up to speed) or hold it for later (to "debrief" on the complete package). Either is totally fine!

* No payment will be requested at the link above. This short form will help us better understand your needs/interests and, when appropriate, prepare your paperwork efficiently.